MIAMI, Fla., January 9, 2026 - Spot Pet Insurance today announced the launch of a new national commercial that highlights the growing financial reality of pet ownership, revealing that pet owners face veterinary bills of $1,000 or more every six seconds. The campaign brings attention to how frequently unexpected pet healthcare costs occur and why more families are seeking financial protection.
The 30-second spot illustrates the pace and pressure of real-world veterinary expenses, showing how routine visits can quickly turn into costly medical events. The commercial reflects the everyday experiences of pet owners who must make fast decisions while facing mounting bills.
“Pet parents do everything they can to care for their animals, but many are unprepared for how quickly veterinary costs can escalate,” said Trey Ferro, CEO of Spot Pet Insurance. “This campaign puts a clear number on a problem families feel every day and shows why planning ahead with pet insurance matters.”
The campaign draws on insights from Spot’s most recent claims data, which analyzed hundreds of thousands of pet insurance claims nationwide. The findings reinforce the financial strain facing pet owners:
The average claim cost rose to $456, up from $439 in 2024.
The highest single illness reimbursement reached $34,917
The largest accident reimbursement totaled $16,390
Pet owners are enrolling earlier, with the average age at enrollment dropping 11%
The commercial will run across national broadcast, streaming, and digital platforms.
Creative and Production Credits
Production Company: Brighter Films
Director: Juan-Felipe Salazar
Graphic Designer: Paula Gil
About Spot Pet Insurance
Spot Pet Insurance is a passionate team of pet-health-obsessed pet parents driven by a shared vision to educate, empower, and engage pet lovers about the benefits of pet insurance. They aim to help pet owners pay for covered veterinary bills, ensuring that their dogs and cats can lead healthier, happier lives.
For more information, visit spotpet.com
Independent and paid ad from Spot Pet Insurance.
Waiting periods, annual deductible, co-insurance, benefit limits and exclusions may apply. For all terms visit spotpetins.com/sample-policy. Products, schedules, discounts, and rates may vary and are subject to change. More information available at checkout. Insurance plans are underwritten by either Independence American Insurance Company (NAIC #26581. A Delaware insurance company located at 11333 N. Scottsdale Rd, Ste. 160, Scottsdale, AZ 85254) or United States Fire Insurance Company (NAIC #21113. Morristown, NJ), and are produced by Spot Pet Insurance Services, LLC. (NPN # 19246385. 990 Biscayne Blvd Suite 603, Miami, FL 33132. CA License #6000188).[1]
